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Meet Novi’s new Business Ambassador: Lauren Royston

Economic Development Director, Lauren Royston
Economic Development Director, Lauren Royston
Recently, the City of Novi warmly welcomed Lauren Royston as the new Economic Development Director. She will work within Novi’s already-successful Neighborhood and Business Relations team to advocate for Novi as a location of choice for quality, sustainable investments. Additionally, she will collaborate with the Community Development Department as a liaison with the Novi business community, ensuring adherence to the Novi development requirements that safeguard preservation of values.
A Novi resident, Royston previously worked for the State of Michigan Workforce Development Agency. While there, she conceptualized, executed, and managed multimillion dollar state-funded workforce development initiatives, including a $1.4 million venture for statewide support of entrepreneurs and created partnerships to execute $11 million in annual Worker Training grants. Royston also served as the Senior Economic Development Specialist/Business Consultant for Macomb County Planning and Economic Development. She is a graduate of Wayne State University with a Masters of Public Administration.
In Novi, her focus will be retention and expansion of the already diversified $3 billion tax base. Particular personal attention will be placed on retention visits and learning opportunities with Novi businesses. Royston’s extensive economic development and workforce background will enhance Novi’s partnerships with regional resources, including Oakland County, State of Michigan Economic Development Corporation, the Detroit Regional Chamber, and many others.
Our editorial team caught up with Lauren to ask her a few questions just prior to her starting with Novi.
Why/when did you get into this profession?
I entered the economic development arena after years of working in community development. I had studied economic development in graduate school and really wanted an opportunity to put the theories to practical use. An opportunity to transition from community development to economic development occurred while working for Macomb County.
How would you describe your economic development philosophy?
In addition to the goal of bringing in new investment, I believe economic development is about building relationships and leveraging partnerships. I believe economic development is a strategic balance between supporting and growing existing businesses, as well as attracting new businesses in a community.
What do you look forward to most in your new role?
As Novi’s Economic Development Director, I am most looking forward to establishing new relationships with the business community.
Do you have a favorite book?
Please don’t judge me; but I am in love with the Twilight saga by Stephenie Meyer. I have read Twilight, New Moon, Eclipse and Breaking Dawn a million times!
What do you like most about Novi?
I’m a Novi fanatic! I love that it’s beautiful, peaceful, fun, family-oriented and business-minded. I am extremely excited for the opportunity to be working for the City I call home.
To learn more about economic development in Novi, email Lauren Royston