InvestNovi

Why Michigan?
The case for Michigan: for working, doing business and living in Pure Michigan -- in two minutes.

AABOUT

About Novi  |  Business Survey Results - November 2013  |  Community Profile  |  Compare Novi's Tax Rate 
County/State/Federal Information  |  Ease of Doing Business  |  Guide to Doing Business in Novi   
    |  FAQ 
Include

Business Survey Results

 Business Survey Results - November 2013
The 2013 Novi Business Survey provided business owners and managers the opportunity to evaluate the quality of life and business in the City of Novi, as well as aspects of City services and local government performance. Of the 1,685 businesses in the City Novi’s business database, 245 completed the 2013 Business Survey online, yielding a response rate of 17%. This is the first time the City of Novi has conducted a survey of its business owners and managers. Novi’s business survey ratings were compared to ratings on the City’s 2012 resident survey as well as to business survey ratings from Orland Park, IL.

Novi was seen as a good place to do business.

  • Eight in 10 survey respondents rated the overall economic climate in Novi as excellent or good in 2013, and a similar proportion rated Novi as an excellent or good place to do business.
     
  • Nearly all respondents thought Novi was an excellent or good place to work.
     
  • Business-related characteristics of the City of Novi generally received positive reviews, with shopping opportunities and the overall quality of business establishments receiving top ratings.
     
  • Survey respondents gave lower ratings to training opportunities for work, with one quarter giving fair ratings.
     
  • Nine in 10 business representatives planned to keep their business in Novi for the next five years, while 8 in 10 would recommend operating a business in Novi to someone who asks.

Respondents appreciated community features and services that support Novi business.

  • Nine out of 10 survey respondents rated the overall quality of life in Novi as excellent or good, while two-thirds gave positive ratings to Novi as a place to retire.
     
  • At least 8 in 10 respondents gave positive marks to Novi characteristics such as cleanliness, overall appearance, air quality, overall image or reputation and the quality of the natural environment.
     
  • Most business representatives felt safe from violent crime (87% very or somewhat safe) and property crime (76%) in Novi. Similarly, most felt safe in Novi’s commercial areas during the day (95%) and after dark (82%).
     
  • Three-quarters gave excellent or good ratings to the City of Novi’s economic development services.
     
  • Most respondents gave high marks to the quality of services provided by the City of Novi; however, street repair received lower marks compared to other communities, with about one-quarter giving fair ratings. Compared to resident ratings of street repair, businesses representatives gave similar assessments.

Transportation was a concern for businesses in Novi.

  • Of the business representatives surveyed in 2013, half or more gave less favorable ratings to the ease of walking in Novi, the availability of paths and walking trails, traffic flow on major streets and the ease of bicycle travel in Novi.
     
  • Eight in 10 rated the ease of bus travel in the city as fair or poor.
     
  • Three-quarters of survey respondents thought that physical improvements to City-owned property such as streets and sidewalks would benefit their business.
     
  • When respondents were asked to identify the single most significant thing the City of Novi could do to improve their business experience in Novi, about one in five mentioned reducing traffic and improving roads and transportation.

Novi business representatives lauded the performance of local government and made suggestions for improvement.

  • Eight in 10 survey respondents rated the quality services provided by the City of Novi and by Oakland County as excellent or good; fewer gave positive marks to the State and Federal government.
     
  • Seven in 10 awarded positive ratings to the overall direction Novi is taking, the job Novi does informing its citizens and the value of services for taxes paid to Novi.
     
  • Of those who had contacted a City employee in the past year, at least 8 in 10 gave excellent or good ratings of the employee’s knowledge, courtesy and responsiveness.
     
  • Business representatives hoped for improved communication with local government: only half gave positive ratings of the job Novi government does at listening to businesses and 11% said that improving government relations with local businesses was the single most significant thing the City of Novi could do to improve their business experience in Novi.

Most businesses planned to expand within the coming years, and many supported City actions to stimulate economic growth.

  • Six in 10 survey respondents anticipated adding to their number of employees within the next three to five years, and three-quarters planned to hire in the next six months to a year. Most planned to add technical and administrative jobs.
     
  • At least 6 in 10 respondents felt that the rate of population, retail and jobs growth in Novi was about right. About a third felt that jobs growth was too slow, while one-quarter felt that population and retail growth were too fast.
     
  • At least 7 in 10 respondents felt that City services such as financial assistance and City financed marketing and promotion would be somewhat or very beneficial to their business.
     
  • When asked to identify the single most significant thing the City of Novi could do to improve their business experience in Novi, 17% said the City should attract new businesses and promote existing local businesses.
     
  • Many survey respondents supported deregulation and efficiency measures: 9 in 10 thought that increased flexibility in City regulations would benefit their business, while 8 in 10 thought that streamlined permitting would be beneficial. Similarly, at least 1 in 10 respondents cited relaxing signage laws and reducing building fees and regulations to streamline building and planning as the most significant things the City of Novi could do to improve their business experience.

 Complete Business Survey Results - November 2013