Business Survey Results
The 2013 Novi Business Survey provided business
owners and managers the opportunity to evaluate the
quality of life and business in the City of Novi, as
well as aspects of City services and local
government performance. Of the 1,685 businesses in
the City Novi’s business database, 245 completed the
2013 Business Survey online, yielding a response
rate of 17%. This is the first time the City of Novi
has conducted a survey of its business owners and
managers. Novi’s business survey ratings were
compared to ratings on the City’s 2012 resident
survey as well as to business survey ratings from
Orland Park, IL.
Novi was seen as a good place to do business.
- Eight in 10 survey respondents rated the
overall economic climate in Novi as excellent or
good in 2013, and a similar proportion rated
Novi as an excellent or good place to do
- Nearly all respondents thought Novi was an
excellent or good place to work.
- Business-related characteristics of the City
of Novi generally received positive reviews,
with shopping opportunities and the overall
quality of business establishments receiving top
- Survey respondents gave lower ratings to
training opportunities for work, with one
quarter giving fair ratings.
- Nine in 10 business representatives planned
to keep their business in Novi for the next five
years, while 8 in 10 would recommend operating a
business in Novi to someone who asks.
Respondents appreciated community features and
services that support Novi business.
- Nine out of 10 survey respondents rated the
overall quality of life in Novi as excellent or
good, while two-thirds gave positive ratings to
Novi as a place to retire.
- At least 8 in 10 respondents gave positive
marks to Novi characteristics such as
cleanliness, overall appearance, air quality,
overall image or reputation and the quality of
the natural environment.
- Most business representatives felt safe from
violent crime (87% very or somewhat safe) and
property crime (76%) in Novi. Similarly, most
felt safe in Novi’s commercial areas during the
day (95%) and after dark (82%).
- Three-quarters gave excellent or good
ratings to the City of Novi’s economic
- Most respondents gave high marks to the
quality of services provided by the City of
Novi; however, street repair received lower
marks compared to other communities, with about
one-quarter giving fair ratings. Compared to
resident ratings of street repair, businesses
representatives gave similar assessments.
Transportation was a concern for businesses in
- Of the business representatives surveyed in
2013, half or more gave less favorable ratings
to the ease of walking in Novi, the availability
of paths and walking trails, traffic flow on
major streets and the ease of bicycle travel in
- Eight in 10 rated the ease of bus travel in
the city as fair or poor.
- Three-quarters of survey respondents thought
that physical improvements to City-owned
property such as streets and sidewalks would
benefit their business.
- When respondents were asked to identify the
single most significant thing the City of Novi
could do to improve their business experience in
Novi, about one in five mentioned reducing
traffic and improving roads and transportation.
Novi business representatives lauded the
performance of local government and made suggestions
- Eight in 10 survey respondents rated the
quality services provided by the City of Novi
and by Oakland County as excellent or good;
fewer gave positive marks to the State and
- Seven in 10 awarded positive ratings to the
overall direction Novi is taking, the job Novi
does informing its citizens and the value of
services for taxes paid to Novi.
- Of those who had contacted a City employee
in the past year, at least 8 in 10 gave
excellent or good ratings of the employee’s
knowledge, courtesy and responsiveness.
- Business representatives hoped for improved
communication with local government: only half
gave positive ratings of the job Novi government
does at listening to businesses and 11% said
that improving government relations with local
businesses was the single most significant thing
the City of Novi could do to improve their
business experience in Novi.
Most businesses planned to expand within the
coming years, and many supported City actions to
stimulate economic growth.
- Six in 10 survey respondents anticipated
adding to their number of employees within the
next three to five years, and three-quarters
planned to hire in the next six months to a
year. Most planned to add technical and
- At least 6 in 10 respondents felt that the
rate of population, retail and jobs growth in
Novi was about right. About a third felt that
jobs growth was too slow, while one-quarter felt
that population and retail growth were too fast.
- At least 7 in 10 respondents felt that City
services such as financial assistance and City
financed marketing and promotion would be
somewhat or very beneficial to their business.
- When asked to identify the single most
significant thing the City of Novi could do to
improve their business experience in Novi, 17%
said the City should attract new businesses and
promote existing local businesses.
- Many survey respondents supported
deregulation and efficiency measures: 9 in 10
thought that increased flexibility in City
regulations would benefit their business, while
8 in 10 thought that streamlined permitting
would be beneficial. Similarly, at least 1 in 10
respondents cited relaxing signage laws and
reducing building fees and regulations to
streamline building and planning as the most
significant things the City of Novi could do to
improve their business experience.
Complete Business Survey Results - November 2013